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Macrolane™ VRF is the first series of products on the market that makes it possible to shape the body without surgery. When Macrolane is injected, the gel can enlarge breasts, create volume and smooth out defects on the body. The advantages of the treatment are immediate and long-lasting, without being permanent. The hyaluronic acid in Macrolane is similar to that of the body and is therefore broken down naturally.
Deeper knowledge and great interest in new markets
Macrolane VRF is the first series of products on the market for body shaping that create volume and smooth out defects on the body simply, safely and naturally. The product was approved for sales in Europe at the end of 2007 and is based on Q-Med’s patented technology, NASHA™. After the launch work in 2008, Macrolane further broadened its clinical documentation during 2009 and was launched in a number of new markets, amongst others in the Middle East and Asia. Randomized clinical studies on the breasts and buttocks, an investigation in Europe including 310 patients, publication in the scientific journal Aesthetic Plastic Surgery and presentations at several international scientific congresses in Europe and Asia are some of the activities during the year. Q-Med has a tradition of close and high quality collaboration with its customers, where further training, clinical documentation and joint business development are important components. A considerable part of the marketing work for Macrolane is thus to offer advanced training for both new and experienced customers. During 2009 several expert group meetings were arranged and over 88 specialists attended an expert meeting that was held in October. Both mass media and professional interest in Macrolane is great and the product is often mentioned as a natural alternative to permanent implants.
First series of products for natural body shaping
Macrolane is used both reconstructively and esthetically and is designed for body shaping of, for example, the buttocks and calves, defects that have arisen in connection with liposuction or injuries, and breast augmentation. There are two versions of Macrolane: Macrolane™ VRF20, which is used on areas of the body where there is less tissue cover, and Macrolane™ VRF30, which is used where there is more tissue cover. The advantages of the treatment are immediate and long-lasting without being permanent. Follow-up treatment is recommended 9-12 months after the first treatment in order to retain the desired result. Normally approximately 50 percent of the original volume is injected in the follow-up treatment. When injecting Macrolane a small incision is made in the skin under local anesthetic and the gel is injected deep under the skin. In the treatment of breasts, a small or moderate increase in volume can be created in order to achieve shape and fullness exactly in the area that the customer desires. Several scientific studies have shown that Macrolane has a clinically proven effect and is safe to use. As the treatment is non-permanent, it can be adapted as the body changes after breastfeeding or natural aging. The recovery time is short, but after treatment of the breasts it may be advisable to wear a supportive bra and not subject the bust to pressure during the first few weeks.
Alternative to body’s own fat
Previously the body’s own fat was the only alternative to various permanent implants for body shaping. However, the body’s own fat involves large interventions under anesthesia, where it is first necessary to suck out the fat from other parts of the body and on another occasion do the actual enhancement. This is both a time-consuming and painful method, and the results are difficult to assess. Furthermore, many people do not have the volume of fat that is required. Macrolane enables smaller and simpler treatments with a tissue-friendly product.
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